Some Business Posts

6 09 2009

This is from an Indian technorati that I follow (Ideadsmarkit.blogspot.com).  It tends to be data heavy and always focused on India, but this article on recent open and click-through trends on the sub-continent could help us all (in North America and Europe).

E-Mail Marketing Open and Click Through

Same blog, this one showcases some interesting stats regarding the effectiveness of print campaigns as opposed to digital and SMS campaigns, yet the irony of where the spend goes.

Digital vs. Print

This one taken from Forbes shows the effectiveness of the marketing budget segments.

Forbes

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